Bradford College Summer Campaign 2019

Finally, after months of preparation and planning, the new Bradford College Summer Campaign is live! I'm proud to have worked with our in house marketing team and external design agencies to makes this come together.

The "Ready campaign" aims to recruit learners to Bradford College whilst showcasing what Bradford College and Bradford City have to offer.

I absolutely love the campaign and the video, which is indicative of our target audience.

Books I've Read In 2018

I'm not normally a reader, I've hardly read anything since finishing university and I'd always prefer to watch a film or box set then ready but this year I've really caught the reading bug and it's addictive.

Here is a list of all the Books I've read this year

  1. After I've Gone - Linda Green
  2. When You Disappeared - John Marrs
  3. Red Dwarf - Rob Grant, Doug Naylor
  4. Red Dwarf: Better Than Life - Grant Naylor
  5. Extracted - R. R. Haywood
  6. Executed - R. R. Haywood
  7. 29 Seconds - T. M. Logan
  8. The Undead: Part 1 - R. R. Haywood
  9. Extinct - R. R. Haywood
  10. The Undead: Part 2 - R. R. Haywood
  11. The Undead: Part 3 - R. R. Haywood
  12. The Undead: Part 4 - R. R. Haywood
  13. The Undead: Part 5 - R. R. Haywood
  14. The Undead: Part 6 - R. R. Haywood
  15. A Stranger in the House - Shari Lapena
  16. The Undead: Part 7 - R. R. Haywood
  17. The Undead: Part 8 - R. R. Haywood
  18. The Undead: Part 9 - R. R. Haywood
  19. The Undead: Part 10 - R. R. Haywood
  20. The Undead: Part 11 - R. R. Haywood
  21. The Undead: Part 12 - R. R. Haywood
  22. The Undead: Part 13 - R. R. Haywood
  23. The Undead: Part 14 - R. R. Haywood
  24. The Undead: Part 15 - R. R. Haywood
  25. The Undead: Part 16 - R. R. Haywood
  26. Sweet Little Lies - Caz Frear
  27. The Ex-Wife - Jess Ryder
  28. Blood at the Premiere - R. R. Haywood
  29. My Father & The Lost Legend of Pear Tree Part Two: The Crest - Kalwinder Singh Dhinsa
  30. The Undead: Part 17 - R. R. Haywood
  31. The Undead: Part 18 - R. R. Haywood
  32. Blood on the Floor - R. R. Haywood
  33. Now You See Her - Heidi Perks
  34. Sweetpea - C. J. Skuse
  35. In Bloom - C. J. Skuse
  36. The Perfect Friend - Barbara Copperthwaite
  37. The Good Samaritan - John Marrs
  38. The Undead: Part 19 - R. R. Haywood
  39. The One - John Marrs

Mr Bean Lego

Accdental Atari Logo

Power Rangers vs Street Fighter

How I wish this was a real fim! simply brilliant!

Love this comic!

Sonic Mania Plus

Poor Mario

Bradford College finalists in top marketing awards

A recruitment campaign that focused on the student journey has earned the marketing team at Bradford College a trip to London.

A recruitment campaign that focused on the student journey has earned the marketing team at Bradford College a trip to London.

The team has been shortlisted for a prize in the Chartered Institute of Marketing’s Marketing Excellence Awards for its campaign that used an American road system theme to guide students along a journey to enrolling at the college.

The campaign, which helped the college smash its target for further education student numbers for the 2017/18 academic year, is one of eight battling it out to win in the Innovation - Not-for-profit/Public Sector category at the prestigious awards. Its rivals for the trophy include Welsh Water, Drinkaware and Glasgow Subway. The winner will be named at a ceremony at the Grosvenor House Hotel in London’s Park Lane on April 12.

The marketing team used the American highway theme to simplify the enrolment process for those wanting to start a course at the college. The college’s Advanced Technology Centre was decked out with American-style signage and students were allocated a route based on their circumstances, be that superhighway, sidewalk, expressway, freeway or Route 66.

The ‘journey’ theme had earlier seen adverts placed on buses and at train stations, bus stations, bus stops and on roadsides using the strapline, Bradford College – your journey to employment.
Gemma Dunn, Head of Marketing and Communications at Bradford College, said: “I am delighted that the team has been successfully shortlisted for a CIM Marketing Excellence Award - it is testament to the hard work, professionalism and creativity that went into the FE Student Recruitment and Enrolment Campaign.

“The campaign involved multiple teams and our entry demonstrated team work and how to maximise a budget to great effect. It is always great to receive external recognition but the CIM Awards are particularly tough, so to be recognised amongst national brands and big hitters many with huge budgets is an incredible achievement.

“It is fantastic to hear we have been shortlisted and we will be keeping our fingers crossed for the Awards in April.”

Dawn Leak, Director of Employer Responsiveness and member of the Executive team at the college, also praised the team for becoming finalists. She said: “I am delighted the team has made the finals, all their hard work and effort has been recognised professionally and the team should feel very proud.”

Chris Daly, chief executive of CIM. “We have seen some high-quality entries this year, and the breadth of our nominees is a great demonstration of our profession’s hard work over the past 12 months.

“Despite a challenging climate for business, the UK marketing industry has delivered stand-out campaigns that truly showcase the changing needs of the consumer. Our Marketing Excellence Awards recognise the industry’s achievements and those of the marketing teams and leaders responsible for such outstanding work. “I would like to offer my congratulations to all who were nominated; they reflect the very best in the UK’s marketing talent.”

CIM’s Marketing Excellence Awards are an annual event created to highlight, celebrate and promote excellence within the field of marketing. These provide individuals, teams and agencies from across the marketing industry with the opportunity to showcase their successes and the impact of their campaigns. The Awards are open to any organisation within the UK regardless of size, sector or industry.

Pop Culture Typography